Design
Creative Director: Paul Brodie
Art Director: Seojin Bang
Executive Producer: Sharre Jacoby
Producer: Steve Udovicic
Designer: Seojin Bang, Esteban Oliva (Logo Mark Design)
Animator: Brendan Han, Calvin Lo, Steve Verne
THE LOGO
First Stop News is informative, accurate, vibrant and fast-paced with a healthy dose of fun.
The logo exploration needed to find the line between structured, fun, and handcrafted.
First Stop News is informative, accurate, vibrant and fast-paced with a healthy dose of fun.
The logo exploration needed to find the line between structured, fun, and handcrafted.
MOTION THEORY
Pop! A surprising and joyful moment of purposeful movement became our motion principle.
We used this to bring the logo to life and express the personality of the brand.
Pop! A surprising and joyful moment of purposeful movement became our motion principle.
We used this to bring the logo to life and express the personality of the brand.
THE CHALLENGE
As a news show for kids, the design had to flex from
light "cat stuck up a tree" stories, to explaining the reasons behind a war.
Pop Clutch design team found the answer in ‘Handcraft.’
The handmade, playful craftiness enabled us to be irreverent and fun,
while the energetic layers and textures could be peeled away to be more serious.
light "cat stuck up a tree" stories, to explaining the reasons behind a war.
Pop Clutch design team found the answer in ‘Handcraft.’
The handmade, playful craftiness enabled us to be irreverent and fun,
while the energetic layers and textures could be peeled away to be more serious.
STORY RANGE
Designed a toolkit with ‘Story Range’.
Headlines and info graphics with setups that mirrored each other but wear different skins.
Designed a toolkit with ‘Story Range’.
Headlines and info graphics with setups that mirrored each other but wear different skins.
The First Stop News viewers are curious, they are here to learn about the world.
To help with that, created this Information Alert tab that gives background or context to a subject in a scrunched up note, exactly like the one we pass around in class.
To help with that, created this Information Alert tab that gives background or context to a subject in a scrunched up note, exactly like the one we pass around in class.
FRANCHISE
Created an easily expandable franchise design for Big Breakdown and Field Trip,
with more segments like The Interview coming soon.
Created an easily expandable franchise design for Big Breakdown and Field Trip,
with more segments like The Interview coming soon.
A DAILY CONVERSATION
The First Stop News audiences want to be involved, to be challenged, and to learn in a fun way.
The show poses questions daily, with some answered in show and some later online.
The First Stop News audiences want to be involved, to be challenged, and to learn in a fun way.
The show poses questions daily, with some answered in show and some later online.