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SPIDER-MAN: Into the Spider-Verse

Opening Studio Logo
Design
Animation  Studio: Deva Studios
Executive Creative Director: John Berlin
Executive Producer: John Busenberg
Art Director: Ben O’Meara
Designers/Animators: Seojin Bang, Tyler Hicks, Julianna Bernasconi



The filmmakers wanted the opening sequence to transport the audience into a comic-book world, where everything is stylized, and the edges of reality fray as the multiverse is unleashed. Deva design team created a stockpile of custom art that became the backbone of this surreal opening. The artwork ranged from hand-drawn graffiti pop-art, to halftone digital glitch art.
“Within the first 30 seconds you know you’re watching something new. A sensational title sequence threatens to be the design equivalent of flashbang grenades, yet the art isn’t assaultive, only inventive, with hues that stretch the spectrum as far as the eye can see.”
-Joe Morgenstern, The Wall Street Journal





Seojin interpreted Marvel Logo as graffiti street art, retro line-art, pop art, comic-book art…over twenty custom versions of the logo are integrated into these neck-snapping seven seconds. It was flipped upside-down, ran backwards, and chroma-offset until we had crafted something really unique.
“The fun begins with the Columbia Pictures logo, for crying out loud. It morphs, via a series of digital glitches, from the familiar, Annette Beningish-goddess-holding-a-torch into a monster, a glyph and a rootin’, tootin’ cowgirl. The impulse to pack moviegoing pleasure into every corner continues throughout Spider-Verse…”
– Chris Hewitt, Star Tribune



Sony Pictures Animation Logo Unveiling

Seojin also designed new 'Sony Pictures Animation' logo mark and stylized it for the Spider-Verse opening sequence
It was great to be able to create these memorable variations on the logo for its first public showing.\

Pascal Pictures

Uber-producer Amy Pascal is a driving force behind the Spider-Man franchise. Her logo has a deeply personal story, as it is based on a detailed model of the Santa Monica pier that her father built for her. We arranged to visit her home to shoot photographs of the incredibly detailed hand-crafted model. That photography became the basis of this logo, as we treated those photos and mixed them with CG, line art of the logo mark provided by Sony Pictures Animation designers, hand-sketches scanned right out of Phil Lord’s notebook, and custom designed versions.




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